Loch Lomond Group
Premium Scotch whisky brand elevating heritage from Alexandria
What they look for (Marketing & Comms): Loch Lomond Group seeks marketing and communications professionals who can tell compelling brand stories rooted in Scottish provenance while speaking to a global audience. Ideal candidates bring sharp strategic thinking, a flair for creative campaigns across digital and traditional channels, and the confidence to work across multiple whisky and spirits brands at different stages of growth. An appreciation for the nuances of premium spirits marketing, including regulatory frameworks and responsible drinking messaging, is valued highly.
How would you approach telling the story of a heritage Scotch whisky brand to younger adult consumers?
From the Shores of Loch Lomond to the World
Loch Lomond Group is one of Scotland's most distinctive independent spirits companies, headquartered in Alexandria, West Dunbartonshire, where the River Leven flows south from the loch toward the Clyde. The group operates out of a cluster of facilities that includes the Loch Lomond Distillery itself, a site whose origins stretch back to the late 18th century but whose modern incarnation dates from the 1960s. What sets the operation apart is its unusual degree of vertical integration: grain distilling, malt distilling, cooperage, blending, and bottling all happen within a remarkably compact footprint along the Vale of Leven.
This self-sufficiency is not merely operational convenience. It reflects a philosophy of control and craft that runs through everything the company does. At Loch Lomond Distillery, a variety of still shapes and configurations allow the production of a wide range of malt spirit styles, from light and floral to rich and peated, all under one roof. Few distilleries in Scotland can claim such flexibility, and it gives the blending team a palette of flavours that would normally require sourcing from multiple sites across the Highlands and Speyside.
A Portfolio of Recognized Brands
The group's portfolio extends well beyond its namesake single malt. Loch Lomond Group is the custodian of Glen Scotia, one of only three remaining distilleries in the Campbeltown whisky region, a place once known as the whisky capital of the world. Glen Scotia has enjoyed a quiet renaissance in recent years, gaining critical recognition and a growing following among whisky enthusiasts who prize its maritime character and historical depth.
Beyond single malts, the group produces a range of blended Scotch whiskies, including High Commissioner, which commands significant volume in international markets. The company also has a presence in other spirits categories, reflecting a pragmatic understanding that brand-building in spirits requires both prestige labels and volume-driven products working together.
A Global Footprint, a Local Heart
While the production base is firmly Scottish, Loch Lomond Group's commercial reach is unmistakably international. The company exports to over 100 markets, with particularly strong positions across Europe, Africa, and parts of Asia. This global orientation creates an environment where employees are regularly working across time zones, adapting messaging and strategy for culturally diverse consumers, and navigating the varied regulatory landscapes that govern alcohol sales around the world.
Yet Alexandria remains the centre of gravity. The town, situated between Glasgow and the southern Highlands, provides a grounding that shapes the company's culture. There is a directness to the way people work here, a sense that honest effort and practical results matter more than corporate theatre. The proximity of the distillery to the offices means that the people who market the whisky can walk to the place where it is made, a connection between brand and liquid that is not always present in larger drinks companies.
Ownership and Ambition
Loch Lomond Group is privately held, which affords it a degree of strategic patience that publicly listed competitors sometimes lack. Investment decisions can be made with a longer horizon, whether that means laying down stocks of spirit for future releases or committing to brand-building campaigns that may take years to fully pay off. This ownership structure also means the company can move quickly when opportunities arise, unencumbered by the quarterly reporting cycles that can slow decision-making elsewhere.
"We have the rare advantage of making everything ourselves, from grain to glass. That gives us a creative freedom that larger companies often envy, and it means every person here can see the direct impact of their work."
In recent years, the group has invested significantly in upgrading its distilling and warehousing capacity, signalling confidence in growing global demand for Scotch whisky and premium spirits more broadly. New visitor experiences at both Loch Lomond and Glen Scotia distilleries reflect an understanding that modern consumers want to engage with brands in person, not just through a bottle on a shelf.
Working at Loch Lomond Group
The workforce at Loch Lomond Group spans distillers, coopers, engineers, marketers, salespeople, and logistics specialists. The company is large enough to offer genuine career development but small enough that individuals can shape their roles and see their contributions make a tangible difference. Cross-functional collaboration is common, partly by necessity and partly by design. A brand manager might find themselves involved in new product development one week and export strategy the next.
For those drawn to the spirits industry, the appeal is clear. This is a company that makes things, real things, in a real place, with a heritage that stretches back centuries. But it is also a business that looks forward, investing in innovation, sustainability, and the kind of creative thinking that will define the next chapter of Scotch whisky's story.
The Road Ahead
The Scotch whisky industry is in a period of remarkable change. Consumer tastes are evolving, new markets are opening, and competition from other spirits categories is intensifying. Loch Lomond Group's combination of production versatility, brand diversity, and independent ownership positions it well to navigate these shifts. The company is not trying to be the biggest spirits group in Scotland. It is trying to be the most distinctive, the most agile, and the most true to its roots on the bonnie banks of Loch Lomond.
For anyone considering a career in the spirits world, Alexandria might not be the first place that comes to mind. But spend a little time there, walk through the warehouses where tens of thousands of casks are quietly maturing, and the logic becomes obvious. This is where the whisky is made, and this is where the story begins.